Category: Social media strategy
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Dubai Restaurant Week is here – and if your brand isn’t using UGC to capture this moment, you’re leaving serious visibility on the table. Running from 1–17 May 2026, this year’s edition brings together over 125 restaurants across the city, featuring more than 25 global cuisines, Michelin-starred venues, and homegrown concepts. Diners are actively searching,…
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If you’ve ever stared at your screen thinking “what should I post today?” -you’re not alone. Most brands don’t struggle with ideas.They struggle with balance. That’s exactly where the 30-30-30 rule for social media comes in. It’s a simple content strategy that helps you stop guessing and start posting with intention. So, what does 30-30-30…
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In the UAE, consumer behavior is strongly influenced by seasonal and cultural moments. Ramadan, Valentine’s Day, UAE National Day, summer travel season – each period shifts purchasing psychology, online engagement patterns, and brand expectations. For brands operating in Dubai and across the GCC, seasonal relevance is no longer optional. It is a performance driver. User-Generated…
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I did not expect a permit approval message to make me this happy. But when I woke up and saw that my UAE Media Permit was approved just before the deadline 31st of January, it felt like relief, validation, and a reminder that content creation is more than just creativity. It is also responsibility. If…