Dubai Restaurant Week is here – and if your brand isn’t using UGC to capture this moment, you’re leaving serious visibility on the table. Running from 1–17 May 2026, this year’s edition brings together over 125 restaurants across the city, featuring more than 25 global cuisines, Michelin-starred venues, and homegrown concepts. Diners are actively searching,…
By Ana | UGC Creator, Dubai I didn’t plan any of this. There was no strategy, no content calendar, no ring light. Just me, a bottle of milky toner I’d picked up on a whim, and my phone propped against a water glass on my bathroom shelf. I filmed it the way I do everything…
If you are a brand navigating social media marketing today, you have probably heard these two terms used interchangeably: influencer and UGC creator.They are often confused but they are not the same, and choosing the right one can make a huge difference in your results. Let’s break it down in a simple, practical way. What…
Becoming a freelancer in Dubai felt like the natural next step for me – a way to finally turn my creative work into something official, structured, and recognised. When I first started, the process seemed overwhelming, but once I went through it myself, I realised it’s actually very doable (and much faster than expected). If…
